Do you know who your perfect customer is? 5 ways to reach your ideal client.
You think you know who you’re selling to. But do you really know who your perfect customer is? Have you sat down and really thought about this question or have you simply figured you’ll throw something up and see what sticks? Don’t worry if you’re not sure. You’re not alone.
So often when doing website reviews for clients, the first thing that pops out immediately is the website copy is all over the place. My client thinks they’re talking to their perfect customer, but they’re actually talking to 10 different people. And that’s a problem.
The easiest way to sell your services or product is by selling to the person who is actively looking for it. That’s a given right? So why when you write an email or a social media post why are you not writing to the person that’s looking for your product or service?
Instead you’re writing to the whole world thinking that maybe someone who doesn’t know about you yet might be interested in what you have to offer. But here’s the thing. When you do that, your perfect customer takes a second look and says “hmm. Maybe this isn’t for me after all.”
What you did was actively turn off the person that would have opened their wallet, handed your their credit card and bought what you are offering. Even better? That customer would have likely stayed with you for the long haul happily buying more and more products from you.
So how do you determine who your perfect customer is? These questions will help gain clarity:
- Look at your current customer base. The easiest way to figure out who your perfect customer is is by looking at who is currently buying from you or using your services. Talk to them. Novel approach right? But it’s simple. Ask them WHY they started buying from you. Then while you’re having that conversation do a little customer service at the same time and ask them what you can improve on.
- Next put on your research hat and spend some time on Google. What causes them pain every day? What are they looking for to make their lives easier? Where are they hanging out? If you are a career coach and know from your research that your ideal client is in the B2B world and actively looking for a career change, you will know to use Linked In versus Facebook to reach that client. By the way if you are looking to increase sales, you should be actively marketing on Linked In. Get started learning how with Linked In Learning
- What are your clients goals? If you are an over 50 health and wellness coach and you know your client is dealing with weight gain since menopause, you will know that targeting this person with an slim your midsection promo will get some attention.
- What is your client afraid of? If you know what your client is worried about, you can easily explain in your copy or during a conversation how you already have the solution to that pain point and are able to solve their problem.
- Make a list of reasons why people want what you’re offering. For example, letting Facebook decide for you who to show your ad to, may have your ad for a women over 50 dealing with menopause shown to a 24 year old guy fresh out of college. That ad would be a huge waste of money and resources you can definitely use elsewhere. Getting crystal clear on your customer saves you money in the short term and long run.
If you try to serve EVERYONE, you will end up serving no one. Speak and write to your ONE perfect client and watch the orders roll in and the phone ring off the hook.
p.s. Need a fresh set of eyes on your website? We can help. Schedule a free 5 minute consultation and let us help you get to work and making money. Copywriting and customer aquisition is our speciality. Click here and schedule your free consulation: 5 minute website copy review consulation Time slots are limited.