Content Is Key: Businesses Blogging
Did you think you could escape blogging? Well, you’re right, you can but not without losing something. Blogging is no longer something that is limited to teen angst, where young adults go to vent their fears and daily lives. It’s now an incredibly POWERFUL tool that businesses are using to spread the word, teach their clients, and introduce potential customers to their products. Not only that, but blogs provide your website with key content that Google and other search engines use to help clients and customers find you!
Before you run out and open a new and shiny WordPress blog, there’s a few things you MUST keep in mind:
- Open your blog with an idea in mind. Blogs that talk about a variety of topics with no focus in mind often fail. The information is so scattered (in an attempt to please a wider audience) that you end up losing the interest of those who go to your blog with a specific task in mind. There’s a reason niche sites do so well – this is something we’ll talk about at a later date!
- Write often, and write well! You don’t need to be a perfectionist, but your writing needs to be clear and concise. When a reader opens your blog they should walk away feeling confident in what they have just read.
- Give the reader something to take away. If you’re writing for entertainment, then your blog must be entertaining. The same goes if you’re writing to spread a message or get your product out there. At the end of every blog post your reader should walk away with something to later reflect on, spread a message, or have learned something new.
Not sure what to write, or not confident in your writing abilities? Consider hiring Aly or attending a consultation with Aly!
Namaste friends,
Aly
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