What Are Blogs?
Not sure what a blog is? Well, quick point, you’re reading one right now! Businesses are being told repeatedly that blogs are a great way to spread the word about a product, service, etc. but are not fully being explained what a blog is. Today, let’s do a quick recap of what a blog is.
A blog is “a personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis.” according to the dictionary (via Google.com). Yep, “blog” is such a common term it has even made it’s way into that big book of words. Let’s expand this definition just a bit and include that a blog can also be used by businesses, organizations, groups of friends, and so on.
A blog can be broken down further into three components:
- Text
- Video
- Images
Some users, such as photographers, prefer to use their blog as a form of gallery for guests. Other users prefer to feature video entries (a.k.a Vlogs). Lastly, and perhaps the most common use of a blog, is text.
The key thing to note about a blog is that it is a way for businesses to get unique and engaging content out to potential customers or clients.
Now that we have gotten the definition out of the way – did you know a blog can also help your business be found? Tune in Friday as we detail how a blog can help your business!
Have a great day!
Aly Sanger
Writer, Mentor, Consultant
Not sure how to start a blog? Need a blog on your site but don’t feel like writing one? Aly now offers consultations for users who would like to learn the ins and outs of blogging and business marketing, or you can hire Aly to handle your marketing needs.
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